Coors Light introduces EveryOneCan, a nationwide, summer-long program in partnership with TerraCycle, the global leader in collecting and repurposing hard-to-recycle waste. Working with TerraCycle and other partners, Coors Light will reduce environmental impact in a variety of ways, including rewarding consumers with cooler bags made from recycled vinyl advertisements and grills made from recycled kegs.
“Bill Coors pioneered the recyclable aluminum can. Now, an aluminum can has the potential to get back on the shelf in only 60 days,” said Zach Fatla, Coors Light senior marketing manager. “We’re proud to be making strides, and creating a more sustainable world is a mountain Coors Light has always accepted as one worth climbing. EveryOneCan is based on the idea that everyone has the ability to have a positive impact on the environment, and we hope we can lead the way, working together with our drinkers.”
In addition to partnering with TerraCycle, Coors Light is working with baseball teams across the country to spotlight sustainability efforts that are taking place in stadiums. The Arizona Diamondbacks, Atlanta Braves, Colorado Rockies, San Francisco Giants, Seattle Mariners and Angels Baseball all will partner with Coors Light on sustainability initiatives this season. Coors Light will take these initiatives beyond the diamond as well, helping the Carolina Country Music Fest decrease the environmental impact the festival will have on the Myrtle Beach, S.C., community.