Coors Light tomorrow will unveil its well-known Coors Light Silver Seats – complete with custom cup holders designed to keep beer ice cold even in the sweltering summer – to baseball fans at T-Mobile Park, home of the Seattle Mariners.
A premium seating and amenity space located within the park’s second level, the Coors Light Silver Seats give stadium-goers a new way to enjoy America’s favorite pastime.
In addition to reclining chairs and desirable centerfield views, the Silver Seats boast exclusive Coldr Side Tables alongside each recliner. These tables come with special cup holders, which actually make beverages colder than when they were originally served, allowing for Coors Light to be enjoyed at peak refreshment.
According to Jeff Gardiner, field marketing manager for the Pacific Northwest, “your Coors Light will be at a refreshing 34 degrees Fahrenheit within five minutes of sitting in the Coldr cup holders – that’s about five degrees colder than a typical beer pour.”