The program seeks an emerging Latino leader nominated by a nonprofit institution to receive a $25,000 grant to develop a program that benefits Latinos in his or her community. Emerging Latino leaders can be nominated at www.coorslightlideres.com through April 27, 2018.
Coors Light Líderes encourages people to take on new challenges and opportunities. The more than 160 nominated Latino leaders who have participated in the program continue to make a difference in their communities.
“We are excited to kick off the Coors Light Líderes program. We’ve been recognizing Latino leaders who are inspiring and committed to improving their communities for 12 years,” says Alberto Senior, who leads MillerCoors’ national Latino community efforts. “Coors Light is proud to shine a light on outstanding Latinos working hard to make a positive and lasting impact.”
Based on the nomination criteria, 12 finalists will be selected to participate for the title of 2018 Coors Light Líder of the Year. The 12 finalists (of legal drinking age) will then participate in a public online voting competition through www.coorslightlideres.com. The winner will be announced during Hispanic Heritage Month.