It’s partnering with California-based lifestyle brand, Brixton, as a part of its ‘Protect Our West’ initiative.
Coors Banquet and Brixton are kicking off the partnership with a benefit show on Wednesday, September 29 to raise funds for the WFF and debut exclusive merch. The show will feature the prominent indie rock band, Cold War Kids, for an exclusive two-man acoustic set that fans can’t get from their current tour.
While in-person tickets to the show will be invite only for the WFF community, Banquet lovers and music enthusiasts, those looking to support the cause can tune in starting at 7:30 PST to the livestream on Coors Banquet’s Facebook page. The livestreamed show is free, but viewers will be able to donate through the feed and tune in for the exclusive set from the comfort of their own home.
The WFF provides help to the families of wildland firefighters who have lost their lives or are injured in the line of duty. Since the partnership started in 2014, Coors Banquet has donated more than $1.75 million, staying true to their commitment as a brand to protect the land, wildlife, and communities of the western United States.