Cooper Spirits Co. and the Hochstadter’s brand are introducing the Slow & Low Rock and Rye “Whiskey Delivery Van”; a tricked-out 1978 Chevy G20 that has been fully customized as a rolling cocktail lounge.
Complete with a custom walnut bar featuring a keg of Slow & Low, leather bench seating, a booming sound system and orange tufted paneling, Slow & Low will be hitching their new wheels to events across the country and partnering with artists and photographers who share the brand’s sensibility for design and ingenuity. Embarking on its first cross-country tour this spring, the Slow & Low van will be hosting pop-up events at bars and venues across the U.S.A.
“Known for creating new classics and reviving brands from a bygone era, Cooper Spirits Co., is excited to be embarking on this experiential campaign that supports and honors American artistry,” says Robyn Greene, SVP Marketing & Innovation. “An updated classic like the ’78 G20 is “the perfect vehicle,” to feature exhibits that share the vintage and handcrafted sensibilities of Slow & Low.”