During September, Control States spirits case sales grew 4.9% over the same period sales last year opposite a weak comp.
Iowa (13.7%), Montgomery County Md. (0.8%), Maine (4.5%), Michigan (5%), Mississippi (10.3%), Montana (12.8%), Pennsylvania (3.7%), Utah (13.9%), West Virginia (87.9%), and Wyoming (16.5%) reported monthly growth rates for September that exceeded their twelve-month trends, while Alabama (3.8%), Idaho (2.9%), New Hampshire (-5.4%), North Carolina (0.3%), Ohio (2.8%), Oregon (2.0%), Vermont (1.8%), and Virginia (0.2%) grew at rates that fell short of their twelve-month trends.
Control state rolling-twelve-month volume growth, 4.0%, improved upon August’s reported 3.4%. Spirits volumes are growing 3.8% year-to-date compared to 2.2% a year ago.
Control state spirits shelf dollars grew at 6.1% during September while trending at 6.7% during the past twelve months.
Iowa (17.9%), Montgomery County Md. (3.4%), Maine (7.2%), Michigan (6.5%) Mississippi (17.2%), Montana (16.2%), Utah (11.6%), and West Virginia (100.5%) grew shelf dollars during September at rates exceeding their twelve-month trends.
Alabama (6.3%), Idaho (4.5%), New Hampshire (-12.8%), North Carolina (3.8%), Ohio (5.5%), Oregon (3.4%), Pennsylvania (4.3%), Vermont (4.3%), Virginia (4.5%), and Wyoming (5.4%) grew shelf dollars at rates lagging their twelve-month trends. Shelf dollars in the control states are up 6.3% year-to-date compared to 5.0% a year ago.
Price/Mix for September is 1.2%, down from August’s reported 2.4%.
Cocktails, with 2% share Control States spirits market, was September’s fastest-growing category with 25.8% reported and a twelve-month trend of 9.4%.
Tequila, with 7% share, reported 12.5% growth and a 10.7% twelve-month trend. Vodka, with 35% share, grew during the same periods at 4.2% and 3.3%, respectively. Canadian Whiskey (6.6%, 4.0%), Cocktails (25.8%, 9.4%), Cordials (6.0%, 2.9%), Domestic Whiskey (7.6%, 6.6%), Gin (0.4%, 0.1%), Rum (0.8%, 0.3%), Tequila (12.5%, 10.7%), and Vodka (4.2%, 3.3%) grew at rates exceeding their twelve-month trends, while Brandy/Cognac(-4.3%, 2.9%), Irish Whiskey(6.9%, 10.9%), and Scotch(0.4%, 0.8%) grew at monthly rates lagging their twelve-month trends.
September’s nine-liter wine case sales declined 0.7%. Pennsylvania (reporting -1.9% nine-liter case growth for wines), New Hampshire (-1.1%), Utah (1.2%), Mississippi (5.4%), Montgomery County Md. (-2.0%), and Wyoming (8.1%) are the control states that are the sole wholesalers of wines and spirits within their geographical boundaries. Rolling-twelve-month wine volume growth in these six control states is -1.6%, slightly improved over August’s reported -1.8%.