Nine-liter spirits case sales in Control States grew 5.8% in April over same period sales last year, National Alcohol Beverage Control Association reports.
Alabama(6.9%), Iowa(4.9%), Idaho(7.2%), Montgomery County Maryland(1.4%), Maine(6.6%), Michigan(4.6%), Mississippi(6.8%), Montana(15.8%), North Carolina(9.8%), Ohio(7.7%), Oregon(6.4%), Pennsylvania(3.0%), Utah(5.4%), Virginia(6.7%), Vermont(2.6%), West Virginia(6.7%), and Wyoming(11.8%) reported monthly growth rates for April exceeding their twelve-month trends.
New Hampshire (-3.9%) grew at a rate that fell short of its twelve-month trend. Control state rolling-twelve-month volume growth, 3.3%, improved upon March’s reported 3.0%. Spirits volumes grew 4.3% year-to-date compared to 2.6% a year ago.
Control state spirits shelf dollars grew 8% during April while trending at 6.2% during the past twelve months.
Alabama(9.5%), Iowa(6.1%), Idaho(9.1%), Montgomery County Maryland(1.2%), Maine(7.9%), Michigan(7.2%), Mississippi(9.1%), Montana(17.4%), North Carolina(12.3%), Ohio(11.1%), Oregon(9.9%), Pennsylvania(4.1%), Utah(8.4%), Virginia(10.2%), Vermont(4.2%), and West Virginia(10.0%) reported growth rates exceeding their twelve-month trends.
New Hampshire (-7.7%) and Wyoming (7.9%) grew shelf dollars at rates lagging their twelve-month trends. Shelf dollars in the control states are up 6.8% year-to-date compared to 5.4% last year-to-date.
Price/Mix for April is 2.2%, down slightly from March’s 2.4%.
Tequila, with 6% share of the nine-liter case control states spirits market, was April’s fastest growing category with 12.9% reported and a twelve-month trend of 10.2%. Irish Whiskey, with 2% share, reported 9.6% growth and an 11.7% twelve-month trend.
Vodka, with 34% share, grew during the same periods at 6.3% and 3.0%, respectively. Canadian Whiskey(6.2%), Cordials(4.4%), Domestic Whiskey(7.4%), Gin(3.3%), Rum(3.0%), Tequila(12.9%), and Vodka(6.3%) grew at rates exceeding their twelve-month trends, while Brandy/Cognac(0.0%), Cocktails(7.3), Irish Whiskey(9.6%), and Scotch(-1.7%) grew at rates lagging theirs.
April’s nine-liter wine case sales growth rate was 2.5%. Pennsylvania (reporting 3.4% nine-liter case growth for wines), New Hampshire (-1.1%), Utah (3.5%), Mississippi (6.2%), Montgomery County Maryland (-1.9%), and Wyoming (5.0%) are the control states that are the sole wholesalers of wines and spirits within their geographical boundaries. Rolling-twelve-month wine volume growth in these six control states was -1.4%, a modest improvement upon March’s reported -1.8%.