Control States 9-liter spirits case sales grew 3.3% over same period sales last year opposite a 4.3% comp, National Alcohol Beverage Control Association reports.
Alabama(3.7%), Idaho(6.8%), Montgomery County Maryland(3.7%), New Hampshire(23.4%), North Carolina(8.2%), Ohio(4.8%), Oregon(5.2%), Pennsylvania(3.2%), Utah(6.0%), Vermont(2.6%), and Virginia(6.0%) reported monthly growth rates for August that exceeded their twelve-month trends, while Iowa(-8.3%), Maine(-0.6%), Michigan(-4.1%) Mississippi (0.5%), Montana (-0.8%), West Virginia (2.7%), and Wyoming (1.8%) grew at rates that fell short of their twelve-month trends.
Control state rolling-twelve-month volume growth, 3.4%, slipped slightly from July’s reported 3.5%. Spirits volumes grew 3.7% year-to-date compared to 2.7% a year ago.
Control state spirits shelf dollars grew at 5.7% during August while trending at 6.3% during the past twelve months.
Alabama (6.6%), Idaho (8.4%), Montgomery County Maryland (6.1%), New Hampshire (22.2%), North Carolina (12.9%), Ohio (7.9%), Oregon (8.3%), Pennsylvania (5.1%), Utah (7.6%), Vermont (6.7%), and Virginia (8.5%) grew shelf dollars during August at rates exceeding their twelve-month trends.
Iowa (-6.8%), Maine (1.8%), Michigan (-2.1%) Mississippi (4.9%), Montana (1.5%), West Virginia (3.1%), and Wyoming (-3.4%) grew shelf dollars at rates lagging their twelve-month trends. Shelf dollars in the control states are up 6.4% year-to-date compared to 5.5% a year ago.
What Categories Are Growing
Cocktails, with 2% share of the nine-liter case control states spirits market, was August’s fastest growing category with 18.0% reported and a twelve-month trend of 7.9%. Tequila, with 6% share, reported 11.1% growth and a 10.0% twelve-month trend. Vodka, with 34% share, grew during the same periods at 2.1% and 2.8%, respectively.
Cocktails (18.0%, 7.9%), Cordials (2.7%, 2.2%), Gin (0.0%, -0.3%), Scotch (0.4%, 0.2%), and Tequila (11.1%, 10.0%) grew at rates exceeding their twelve-month trends, while Brandy/Cognac (3.4%, 3.6%), Canadian Whiskey(2.6%, 3.1%), Domestic Whiskey(5.5%, 5.9%), Irish Whiskey(7.8%, 10.6%), Rum(-0.8%, -0.2%), and Vodka(2.1%, 2.8%) grew at monthly rates lagging their twelve-month trends.
August’s nine-liter wine case sales growth rate was flat. Pennsylvania (reporting -3.2% nine-liter case growth for wines), New Hampshire (17.2%), Utah (-0.6%), Mississippi (-5.4.4%), Montgomery County Maryland (-5.3%), and Wyoming (-6.9%) are the control states that are the sole wholesalers of wines and spirits within their geographical boundaries. Rolling-twelve-month wine volume growth in these six control states is -1.8%, slightly improved over July’s reported -1.9%.