Beer gained share in January, going from 13% share to 18% share, Drizly said, adding it “points to consumers reaching for lighter drinks to kick off the new year, driven by hard seltzer and light lager. ”
In the liquor category Vodka has gained share in January, growing to 23% share compared to 17% in December.
The ready-to-drink category, which includes many low ABV and low-calorie alternatives, has grown in January from December.
Hard seltzer and light lager have both gained share within the beer category as consumers seek lighter options. Hard seltzer share grew from 18% in December to 20% in January while light lager grew from 15% in December to 17% in January, Drizly reports. .
Non-Alcoholic spirits, beer, and wine aware the top three fastest-growing subcategories month over month on Drizly in January. The most popular brands month in the non-alcoholic beer category includes Heineken, Athletic Brewing Company, and Clausthaler. Seedlip and Lyre’s are top sellers for non-alc spirits while Fre and Ariel lead non-alc wine sales.