The transaction is part of Constellation Brands Ventures‘ Focus on Minority Founders Initiative to invest $100 million in African American/Black, Latinx, and minority-owned businesses by 2030. Terms weren’t disclosed.
Sapere Aude, which is Latin for “dare to know,” was founded in 2012 by wife and husband Pampata and David Airaudi. The duo has taken an entrepreneurial approach to building a uniquely Californian sparkling wine that has no residual sugars, low alcohol, fine bubbles, and a refreshing brand identity that seeks to evolve and refine a new definition of elegance for the next generation of legal drinking age wine consumers.
The Focus on Minority Founders program will support the growth and development of Black and minority-owned businesses by providing funding and access to sales, marketing, operations, and finance expertise through the Constellation Brands Ventures team and Constellation’s many subject matter experts.