Código 1530, the formerly private tequila brand from country music legend George Strait, announced today a campaign to donate 30% of its proceeds from every online order placed with participating retailers now through Cinco de Mayo to bartenders in need through the U.S. Bartenders Guild (USBG) National Charity Foundation’s Bartender Emergency Assistance Program (BEAP). The USBG Foundation, a nonprofit organization committed to “serving those who serve us” and bettering the lives of service industry professionals, will use donations to provide support and financial assistance to bartenders and their families who have been affected by the COVID-19 pandemic.
“At Código, bartenders are an integral part of our extended tequila family,” said Código 1530 co-founder and CEO Ron Snyder. “We couldn’t serve our customers without them. Now, with bars and restaurants closed across the country, we can all do our part to support our friends in the beverage service industry while doing our part to abide by safer-at-home guidelines, too.”