The new variant pairs the rich and creamy taste of French vanilla with smooth texture of Cîroc, resulting in what Cîroc Global Brand Director Natalie Wills calls an “intensely indulgent and versatile flavor profile that lends itself incredibly well to the hottest trending cocktails, perfect for celebrating.”
The all-year celebration flavor is being launched with a hero Cîroc-Star Martini serve, tapping into the ever-growing popularity of the Porn Star Martini.
“The Porn Star Martini is hot,” Wells said. “Its combination of smooth vanilla vodka mixed with an array of vibrantly tangy ingredients, topped off with a dash of champagne, makes it the ultimate celebration cocktail.
“Cîroc French Vanilla offers an intensely luxurious route to creating the ultimate Porn Star Martini, which is why our new hero serve for French Vanilla is the Cîroc-Star Martini.”
Cîroc French Vanilla and the Cîroc-Star Martini will be rolled-out in the on and off trade across global markets – including the US, the UK and Global Travel – beginning in October.
Wills concluded: “Cîroc French Vanilla taps into the developing consumer interest in luxury and meets the growing consumer demand for ultra-premium flavored vodka, while capitalizing on the growing popularity and dynamism of Cîroc.”