Ciroc Enters Brandy Category

Sean “Diddy” Combs and Diageo extended the Ciroc line into Brandy, launching Ciroc VS Fine French Brandy, effective June 18.

Ciroc VS is a sophisticated spirit crafted from fine French grapes for a modern expression of classic French Brandy. VS stands for “Very Special,” signifying the superior quality and craftsmanship of Ciroc VS.

Ciroc VS is produced in the South of France, under the direction of master distiller Jean-Sébastien Robicquet.  A selection of each harvest is distilled in traditional Alembic copper pot stills for unparalleled smoothness and matured in French oak barrels. Ciroc VS is then masterfully blended using exceptional aged brandies, resulting in a luxurious taste profile featuring rich notes of fresh fruit, vanilla and a hint of French oak. Ciroc VS can be enjoyed year-round neat or on the rocks and in its signature cocktails, The Rising Sun and the Ciroc Sidecar.

The liquid comes in luxurious packaging inspired by the French heritage of Ciroc VS. The bottle features the brand’s iconic orb rendered in a wood grain effect, evoking the French Oak used to age the product. The bottle design represents the unique blend of tradition and innovation inherent to the liquid.

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