Cîroc Apple is the best-selling new vodka innovation of 2016, Combs Wine & Spirits said, citing Nielsen research which showed Cîroc Apple has sold more cases than all other new vodka innovations this year.
Cîroc Apple was added to the Cîroc Summer Collection. The collection already features Cîroc Pineapple, Cîroc Peach and Cîroc Coconut and celebrates the best combination of flavors for the summer.
To further encourage consumers to get into the summer spirit, Cîroc will support the Summer Collection with dedicated in-store POS, digital and social media. Throughout the season Cîroc will also host daytime pop-up events at the hottest pools, rooftops and lounges across the nation. By night the brand turns up the heat and offers its summer cocktail selection to audiences at the hottest clubs and select marquee events.