The initiative extends to every individual with a fighting spirit from communities nationwide and is centered on boxing in partnership with Gennady “GGG” Golovkin. Gennady is boxing’s unified WBC, WBA, IBF, IBO middleweight champion of the world.
The Kazakhstan-born fighter began his boxing career at an early age and immediately demonstrated his diligent work ethic, representing his home country at the 2004 Summer Olympics, where he won a middleweight silver medal. The fighter now boasts the top knockout ratio in middleweight championship history, an impressive 89.8 percent. Golovkin enters the ring as the face of The Chivas® Fight Club campaign, a nationwide effort promoting the unique fighter within every individual, offering exclusive access to activities, events and content for those who enter.
He “personifies the Chivas spirit of shared success and dedication, both in and out of the ring,” explained Shefali Murdia, Brand Director for Chivas Regal, Pernod Ricard USA. “Like the Chivas brothers, Gennady comes from humble beginnings and has allowed his dreams to push him to where he is today, all while staying true to his values and Winning the Right Way.”