Champagne shipments to the U.S. fell 20% last year, greater than the global average of 18%.
“Despite the (Covid) crisis, Champagne remains dear to the hearts of consumers who feel the need to keep something exceptional in their everyday lives and to choose quality products when so many other pleasures are unavailable due to the health crisis,” said Jean-Marie Barillère, co-president of the Comité Champagne and president of the Union des Maisons de Champagne. “It is the strength and power of our appellation to be the champion of prestige and, above all, quality among our consumers.”