Champagne Lallier is initially launching in select U.S. states like California, Texas, and Florida, where the premium plus and super-premium business is concentrated. Campari Group will continue to broaden its footprint in the U.S. market in 2022, with expansion into additional markets and an increased number of offerings from Champagne Lallier, including Ouvrage, the crown jewel of Lallier’s Grand Cru cuvées. All three offerings are immediately available, with R.018 and R.016 retailing for $49.99 and Blanc de Blancs for $79.99.
Leading the expansion is newly released Serie R.018. Previously sold predominantly in European Michelin starred restaurants and specialty shops, this American extension marks a major step in Campari Group’s strategy to strengthen Lallier’s presence in leading champagne markets worldwide.
This news follows the January 2021 announcement that Dominique Demarville had joined Champagne Lallier as General Manager and Chef de Cave. An industry luminary, Demarville’s appointment conveys the ambition of Campari Group to develop Maison Lallier not only as a renowned global champagne house, but as a superior champagne range. Campari Group acquired an 80% share in Champagne Lallier in 2020 – the first French champagne acquisition by the global spirits giant, which also signified the first entry into the champagne market by an Italian company.