Category Archives: What We’re Reading

What We’re Reading —

Posted on October 11, 2017 by Donna Whitaker

Liquor Makers Need to Sober Up to the Decline in Teenage Drinking Roughly 56% of those over 25 drink alcohol, compared to just 20% of those under 21, down from 28% in 2002.  Bev/al marketers would take that as a … Continue reading →

Posted in What We're Reading | Comments Off on What We’re Reading —

What We’re Reading —

Posted on October 4, 2017 by Donna Whitaker

Q&A: Maker’s Mark Helped Bill Samuels Jr. Make His Mark Nice interview from Reuters.  You can read it here.  For a more detailed account of the Maker’s Mark story, read my Kindle book, The Maker’s Mark Story: From Dream to … Continue reading →

Posted in What We're Reading | Comments Off on What We’re Reading —

What We’re Reading —

Posted on October 4, 2017 by Donna Whitaker

Why Brands Are Finding Live Video to Be Perfect Complement To Branded Content Major brands like Walmart and Adidas discovering how effective live video is at reaching their core audience. Brands are actually seeing viewers heading to their websites to … Continue reading →

Posted in What We're Reading | Tagged | Comments Off on What We’re Reading —

What We’re Reading —

Posted on September 28, 2017 by Donna Whitaker

Why You’re Going to Like Paying More for Wine Interesting story at Wine-Searcher. Read it here.

Posted in What We're Reading, Wine | Comments Off on What We’re Reading —

What We’re Reading —

Posted on September 27, 2017 by Donna Whitaker

Alcohol-Free Spirits Are the New Drinking Trend Loved by Celebs Whether you’re part of the sober social scene, on a 30 day booze ban, or just calling time on your casual binge drinking, it’s good news for you, says Body … Continue reading →

Posted in What We're Reading | Comments Off on What We’re Reading —

What We’re Reading —

Posted on September 25, 2017 by Donna Whitaker

Mad River Distillers Finds Freedom in ‘Craft’ Scale Mad River Distillers is calling the release of its latest whiskey, Burnt Rock Bourbon, “super limited.” That means if you don’t live in Vermont or parts of Massachusetts, you probably won’t have … Continue reading →

Posted in Distillery News, What We're Reading | Comments Off on What We’re Reading —