Category Archives: What We’re Reading

What We’re Reading —

Gallo Winery Could Be New Player For Super Bowl Spots For decades, rivals have looked with envy at Anheuser-Busch’s stranglehold over Super Bowl alcohol advertising.  With A-B giving up its long-held exclusivity over alcohol advertising, E. & J. Gallo Winery … Continue reading

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What We’re Reading —

How Summer Shandy changed everything for Leinenkugel’s: ‘This tastes like summer’ With the code name Project Riptide, Leinenkugel’s aimed to plug the summer-sized hole in its portfolio. But the end result did more than that. It created a new segment, … Continue reading

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What We’re Reading —

How Russia’s War on Ukraine Threatens Decades of Winemaking Progress Ukraine has a lengthy viticultural history, with some important international connections. New York winemaking pioneer Konstantin Frank was born in Odessa, now Ukraine’s third-largest city, and used his knowledge of … Continue reading

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What We’re Reading and Watching —

Angel’s Envy unveils expanded distillery in downtown Louisville The $8.2 million expansion added more than 13,000 square feet to the distillery on East Main across from Louisville’s Slugger Field. (WHAS-TV)

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What We’re Reading —

How Anheuser-Busch Is Pushing the Beer Category to New Heights in Web3  Spencer Gordon, vp of connections and draftLine at Anheuser-Busch InBev, stopped by Adweek’s Social Media Week for a conversation on how Anheuser’s global brands are finding success and learning … Continue reading

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Molson Coors No. 1 Bev/Al Stock in 2021 Fortune 500 List

Molson Coors Beverage Co. is the leading alcohol beverage stock on this year’s Fortune 500 list.  The list was released yesterday.  Molson Coors comes in at No. 352 among all the Fortune 500 members.

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