Category Archives: Tequila

Sauza Tequila Launches Spiked Sparkling Water

Posted on May 25, 2018 by Donna Whitaker

Beam Suntory launched Sauza Agua Fuerte, a 5% ABV, tequila-based, ready-to-drink spiked sparkling water hitting store

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Tequila Rose Debuts Temperature-Taking Label

Posted on May 25, 2018 by Donna Whitaker

Tequila Rose announces its latest innovation, a temperature-sensitive thermochromatic label featuring roses that change color

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Diageo Acquires Ultra-Premium Mezcal

Posted on May 3, 2018 by Donna Whitaker

Diageo said it acquired Pierde Almas, an artisan ultra-premium mezcal brand.  Diageo said it will continue to develop the mezcal category in Mexico and abroad, while maintaining Pierde Almas’

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El Tesoro Tequila Unveils New Look

Posted on April 27, 2018 by Donna Whitaker

A new bottle and label for its El Tesoro de Don Felipe Tequila’s core expressions — including El Tesoro Blanco, Reposado and Añejo

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Montelobos Tobala to Make U.S. Debut in July

Posted on April 17, 2018 by Donna Whitaker

Montelobos Tobalá mezcal made from the rare Tobalá agave varietal, will make its U.S. debut in July 2018 with a SRP of $79.99.

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Bacardi Snaps Up Patron Tequila in $5.1 Billion Deal

Posted on January 24, 2018 by Donna Whitaker

Bacardi Ltd. has held a minority stake in Patron, which was founded by John Paul DeJoria.  Terms weren’t disclosed.

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