Category Archives: Sponsorship

Tecate Profiles 16 Who Punch Above Their Weight Across Their Craft

Posted on August 25, 2017 by Donna Whitaker

Tecate, official beer of boxing and the presenting and exclusive beer sponsor for the most anticipated boxing match of 2017 between Canelo Alvarez and Gennady “GGG” Golovkin Sept. 16 in Las Vegas, launches “16 Stories of Punch,” a multi-channel digital … Continue reading →

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Louis Glunz Sponsors Fund-Raiser for Chicago’s Lincoln Park Zoo

Posted on August 14, 2017 by Donna Whitaker

Louis Glunz Beer, Inc., Chicago, will present the fourth annual BrewLights in collaboration with Lincoln Park Zoo’s Auxiliary Board. On Dec. 7, from 5:30 to 9:30 p.m., attendees can support Chicago’s free zoo with a craft brew in hand,

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Amarula Launches Campaign to Save African Elephants

Posted on August 10, 2017 by Donna Whitaker

Amarula launched a new global campaign, “Don’t Let Them Disappear,” which aims to raise awareness about the ongoing struggle to protect the world’s declining African elephant population. Cornerstone of the campaign is a fundraising initiative whereby $1 from every bottle … Continue reading →

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Bacardi to Expand Tree Planting Program to 5 Additional States

Posted on August 8, 2017 by Donna Whitaker

Bacardi Inc.’s “Buy-a-Bottle-Plant-a-Tree” campaign to restore forests in Idaho resulted in sales of 3,585 cases of Bacardí Superior, Bacardí Gold, and Bacardí Select rum were sold in 65 Idaho retail stores during the two-month “Help Protect our Forests” promotion throughout … Continue reading →

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New Belgium Brewing Cancels Tour de Fat in Denver

Posted on August 8, 2017 by Donna Whitaker

The brewer received a lot of blowback from changes that included first-time paid entry, a venue change and cancellation of the bike parade. “We moved to a paid model this year to bring in bigger bands and expand our philanthropic … Continue reading →

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Josh Cellars Sponsors Sturgis Motorcycle Rally

Posted on August 3, 2017 by Donna Whitaker

It’s the first time a wine brand has sponsored the rally. “Why wouldn’t we want to be the first wine brand to participate in Sturgis?” asked Renato Reyes, Chief Marketing Officer, Deutsch Family Wine & Spirits.

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