Category Archives: Spirits

Smirnoff Intros Cherry, Citrus and Blue Raspberry Specialty Item

Posted on May 26, 2016 by Joel Whitaker

Diageo introduced Smirnoff Red, White & Berry, a limited-edition specialty item that is a mix of cherry, citrus and blue raspberry.   Available nationwide, Smirnoff Red, White & Berry has a recommended retail price of $12.99 for a 750mL bottle and contains … Continue reading →

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Canadian Club Launches a 100% Rye Whisky in U.S.

Posted on May 25, 2016 by Joel Whitaker

Canadian Club launched Canadian Club 100% Rye Whisky in the United States. It’s one of the few premium 100% rye whiskies on the market today and is said to boast intricate flavors of caramel, vanilla and oak, resulting in a spicy, yet balanced finish. Beam … Continue reading →

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Courvoisier Unveils New Bottle, Label, Package to Mark 200 Years

Posted on May 25, 2016 by Joel Whitaker

Courvoisier Cognac unveiled a new bottle, label and package for the V.S., V.S.O.P. and XO marques. The new look will hit shelves in late May 2016 and pays homage to the brand’s rich 200 year legacy of craftsmanship and innovation. The packaging … Continue reading →

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What We’re Reading: Peoria Aims To Revitalize Its Old Town, Using Distillery As Flagship

Posted on May 25, 2016 by Joel Whitaker

It worked in Brooklyn.  When Brooklyn Brewery opened up, it’s neighborhood was a dangerous place.  Now, thanks to the brewery attracting other food and beverage enterprises, it’s become upscale.  So upscale that the brewery that started it all is moving … Continue reading →

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Bacardi Extends Line with Two New Flavors

Posted on May 25, 2016 by Joel Whitaker

Bacardi unveiled two new flavors – Bacardi Grapefruit and Bacardi Raspberry flavored rums. Bacardi Grapefruit is a white rum infused with pink grapefruit flavors to create a sour and semi-sweet fresh taste, while Bacardi Raspberry is infused with citrus raspberry … Continue reading →

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Absolut Elyx ‘Toasts the Toast’ in New Ad Campaign

Posted on May 25, 2016 by Joel Whitaker

Absolut Elyx’s new campaign — #Heres to — focuses on the toast.  For centuries “Skål” has been exclaimed in Swedish gatherings from midsummer nights to smorgasbords. The brand is inviting its fans to take a picture of their glass and captioning … Continue reading →

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