Category Archives: Spirits

Diageo Launches Interactive Responsible Drinking Module

Posted on May 12, 2017 by Donna Whitaker

The module, which was originally a live interactive training used by Diageo for several years to educate employees and with external partners, is now available on Diageo’s DRINKiQ website at https://www.DRINKiQ.com/en-us/DRINKiQ-course/whats-your-drink-iq/.  The module is available now in the UK, U.S. … Continue reading →

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Jack Daniel’s Debuts New NBA TV Spot

Posted on May 12, 2017 by Donna Whitaker

Jack Daniel’s debuted a new NBA specific television commercial Wednesday (5/10) night during the NBA playoffs. “Lynchburg Lights” highlights Jack Daniel’s unassuming town, workers at the distillery rolling a barrel of their prized product, and the actual residents of Lynchburg … Continue reading →

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Salute American Vodka Launches Summer Promo

Posted on May 12, 2017 by Donna Whitaker

Salute American Vodka launched Salute to Summer, a new seasonal campaign running from Memorial Day weekend through Labor Day weekend. The campaign includes summer kick off events and tastings, social media contests, Salute American Swag giveaways, cocktail recipes, plus retail … Continue reading →

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Sailor Jerry Partners with Skincare Firm for Fleet Week

Posted on May 12, 2017 by Donna Whitaker

Sailor Jerry Home Base for Fleet Week 2017 will be at Kiehl’s, 678 9th Avenue at West 47th Street. The Home Base will once again serve as Sailor Jerry’s one-stop shop for all things Fleet Week New York, including information … Continue reading →

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Bleeding Heart Intros Small-Batch Don Papa Rum

Posted on May 11, 2017 by Donna Whitaker

Bleeding Heart Rum Co. is introducing Don Papa Rum, the first small-batch super-premium rum from the Philippines, at select retailers in New York City and Boston, followed by other fine spirits retailers nationwide (SRP $39.99/750ml). Filipino rum is known to … Continue reading →

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Elit Creates a Bottle for a Mediterranean Luxury Hotel

Posted on May 11, 2017 by Donna Whitaker

Elit ultra-luxury Vodka (SPI Group) has created a limited-edition bottle just for Palladium Hotel Group‘s Ushuaïa Ibiza Beach Hotel. Modeled after the ultra-luxury vodka’s unique freeze-filtration process and unrivaled precision, Ushuaïa Ibiza Beach Hotel 2017 edition comes in an elegantly … Continue reading →

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