Category Archives: Spirits

Pernod Ricard Partners to Revitalize Polo Grounds Area

Posted on June 2, 2017 by Donna Whitaker

Sixty years to the week when Major League Baseball owners voted to allow the New York Giants to leave for San Francisco, Pernod Ricard USA is teamed up with the national environmental nonprofit EarthShare and its member group, New York … Continue reading →

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New Amsterdam Vodka Launches Summer Ad Campaign

Posted on June 2, 2017 by Donna Whitaker

It’s one of the largest marketing campaigns in E&J Gallo Winery’s 84-year history.  Gallo owns the brand. The campaign, “Pour Your Soul Out,” which champions those who share an unrestrained passion for everything they do, whether pursuing their dreams or … Continue reading →

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Russian Standard Touring Sponsor of Cirque du Soleil

Posted on June 2, 2017 by Donna Whitaker

Russian Standard Vodka signed a multi-year sponsorship with Cirque du Soleil as the official vodka sponsor of touring shows in USA and Canada. The partnership between these two global brands spans across multiple platforms, including on-site event activation, co-branded content creation, … Continue reading →

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Who & What –

Posted on June 2, 2017 by Donna Whitaker

Kimo Sabe Mezcal hired Oliver Luckett as chief social media strategist.  He has been a consultant to Kimo Sabe for the past six months.

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SoCo Revamps Package, Intros 80 Proof Expression

Posted on June 2, 2017 by Donna Whitaker

Now again under the ownership of a New Orleans company, Southern Comfort has a revamped package and new positioning, tabbed “The Spirit of New Orleans,” a nod to the brand’s connection to the colorful city for more than 140 years. … Continue reading →

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Industry Vets Launch North Carolina-Produced Vodka

Posted on June 2, 2017 by Donna Whitaker

Mark Mullins, president, North Carolina Spirits Association; G Patel, owner of six top-ranked restaurant and bar concepts, and Cary Joshi, a seasoned entrepreneur who previously headed Hunter Lane Commercial Real Estate, said they will introduce Social House Vodka, a North … Continue reading →

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