Category Archives: Spirits

Cruzan Rum Donates $500,000 to Virgin Islands Hurricane Relief

Posted on September 19, 2017 by Donna Whitaker

Cruzan Rum Distillery, based on St. Croix in the US Virgin Islands, today committed $500,000 to the Fund for the Virgin Islands to support relief and recovery from Hurricane Irma in the Territory. The donation brings to more than $1.6 … Continue reading →

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New Hornitos Tequila Campaign: Nothing Happens Without a Shot

Posted on September 18, 2017 by Donna Whitaker

Hornitos Tequila’s new marketing campaign, “A Shot Worth Taking,” highlights the extraordinary things that can happen when people are willing to “take a shot.” The new marketing effort launches on Mexican Independence Day, the anniversary of the brand’s launch back … Continue reading →

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Hennessy Celebrates ‘Canelo’ Alvarez’s Dedication to Country, Family

Posted on September 18, 2017 by Donna Whitaker

Hennessy’s latest marketing effort tells the story of Saul Canelo Alvarez, the Mexican boxing star, and his mantra, “Never stop.  Never settle.” Similarities between Hennessy and Alvarez are striking, Hennessy says: 

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How Bev/Al Is Doing On-Premise

Posted on September 15, 2017 by Donna Whitaker

Premium spirit brands grew 2.6% in the 52 weeks ended July 15, according to Nielsen GCA, easily outpacing mainstream brands (+0.5%). Spirits continue to grow and remain the top-performing mega category, up +3.0% in dollar sales and +1.8% in volume … Continue reading →

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Despite Rum Declines, Nielsen Sees Better Picture on Premise

Posted on September 15, 2017 by Donna Whitaker

Tequila has overtaken Rum as the fourth biggest sub-category within spirits, accounting for 11.7% share of spirits volume sales while Rum’s share declined to 11.4%. However, there are interesting dynamics at play that indicate Rum is still a category worth … Continue reading →

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Brown-Forman to Invest $45 Million in Barrel Making

Posted on September 15, 2017 by Donna Whitaker

The investment will modernize the Brown-Forman Cooperage, reduce operating costs, improve efficiency and allow continued production of high-quality barrels in Louisville. Some 70 hourly positions, mostly in the Heading and Staving Departments, will be eliminated.  The Cooperage will continue to … Continue reading →

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