Category Archives: Selling

Why Alexander Stein Named His Product ‘Monkey 47 Gin’

Posted on July 23, 2015 by Joel Whitaker

We swung by the German Embassy yesterday, where Alexander Stein, managing partner of Black Forest Distillers, was holding forth on Monkey 47 Gin.  If the story makes the product, this top-shelf brand has a good future.  If the endorsement of … Continue reading →

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It’s Time for Bev/Al Advertisers to Shun Facebook

Posted on October 23, 2013 by Joel Whitaker

We have never suggested that bev/al marketers should run ads in one media, or not run ads in another. But this is different.  Facebook has been running videos of people being decapitated.  It’s not accidental, it’s a conscious decision, as … Continue reading →

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What Every Sales Person Should Know About the Language of Deal Making

Posted on November 20, 2012 by Joel Whitaker

By Tom Searcy and Henry DeVries Authors of How to Close A Deal Like Warren Buffet: Lessons from the World’s Greatest Dealmaker. Warren Buffett, the world’s greatest dealmaker, has two rules when making big deals: “Rule No. 1: Never lose … Continue reading →

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