Category Archives: Sales

Guess What’s the Fastest Growing Subcategory on Drizly

Posted on August 9, 2022 by Joel Whitaker

It isn’t under beer, wine or spirits.  It’s under extras, for goodness sake.  It’s bar tools and cocktail accessories, led by cocktail shakers.  What was the fastest-growing beer subcategory? Spice/herb/vegetable beer; top SKUs included Modelo Chelada Especial, Modelo Chelada Limon y … Continue reading →

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Is Inflation Biting Control State Sales? Volume Down 2% in June

Posted on July 26, 2022 by Joel Whitaker

Total Control States volume in June was down 2% from a year-earlier and dollar volume was down 0.4%, National Alcoholic Beverage Control Association reports. The Tequila and Cocktails (driven by canned cocktails) categories continue to be the only large volume … Continue reading →

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Beer Institute Sees Shipments Slide Again in June

Posted on July 26, 2022 by Joel Whitaker

The June 2022 estimate is 16,000,000 barrels, a decrease of 3.3% compared to June 2021 removals of 16,540,652, Beer Institute reports.  Year-to-date through June, tax-paid shipments are down 3.7% to 82.9 million barrels from 86.070,760 barrels.

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What Baby Boomers Are Buying on Drizly

Posted on July 26, 2022 by Joel Whitaker

Yes, we know.  Those born between the end of World War II and the mid 1960s are yesterday’s news to marketers.  But they shouldn’t be.  They generally have lots of money, and they are America’s second largest generation.  And why … Continue reading →

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Tanduay Sells More Than 23.7M 9-Case Liters in 2021, Is Declared World’s Number 1 Rum for 5th Consecutive Year

Posted on July 21, 2022 by Joel Whitaker

That’s according to Drinks International Magazine which collected annual data on 154 million-case brands from public company reports and directly requested results. The leading Filipino rum brand, according to the results of Drinks International’s latest research, sold more than 23.7 … Continue reading →

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Beat Box Punch Claims 110% Sales Growth YTD from 2021

Posted on July 19, 2022 by Joel Whitaker

BeatBox Beverages, the No. 1 fastest-selling single serve Tetra 500ml wine brand in the U.S., says one reason for that 110% sales growth is that it’s now in 34,000 total accounts.  That’s a 70% gain from 2021. New placements include … Continue reading →

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