Category Archives: Research

Drizly Sees Light Lagers on the Rise

Posted on June 21, 2022 by Joel Whitaker

For many years, light lagers were the top-selling beer category among U.S. consumers until hard seltzer — with its even lower calories, lower carbs, and easy-drinking flavor — started to gain share against light lagers and became the top-selling beer subcategory … Continue reading →

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Gen Z Drinkers Find Red Wine Interesting, Willing to Try Non-Alc Drinks, Drizly Study Finds

Posted on May 19, 2022 by Joel Whitaker

The nation’s youngest drinkers — those in Gen Z — cited red wine as the drink they most anticipate buying more of this year, according to a just-released study from Drizly.  They also are more inclined to spend more on … Continue reading →

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Beer Institute: Rise in Highway Deaths Result of Risky Behavior, Not Overconsumption

Posted on May 18, 2022 by Joel Whitaker

National Highway Traffic Safety Administration reported an 11% jump in traffic fatalities last year, but only 5% was attributed to drunk driving.  Beer Institute‘s Alex Davidson, public affairs director, said the trade group believes drunk driving is 100% preventable, and noted that in 2019, … Continue reading →

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Hotel Visits Revival Spells Opportunity for Bev/Al

Posted on May 10, 2022 by Joel Whitaker

Nearly 9 out of 10 (86%) of consumers who anticipate visiting a hotel over the next 12 months plan to do so for a vacation, new research from CGA finds. That’s a 9 percentage point increase from 2020.  And 25% … Continue reading →

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Festivals Are Back, and that Spells Opportunities for Bev/Al Marketers

Posted on May 8, 2022 by Joel Whitaker

“The resurgence of festivals presents great opportunities for drinks brands to target younger consumers, especially as two in five festival attendees try new drinks brands when they go to these types of events,”  says Matthew Crompton, CGA Regional Director – … Continue reading →

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Imports Lead NBWA Beer Purchasers Index Improvement

Posted on May 2, 2022 by Joel Whitaker

National Beer Wholesalers Association‘s Beer Purchasers Index showed improvement last month, led by imports which were strongly in expansion territory with a reading of 70, only slightly below the year-earlier reading of 74.  Premium lights also signalled expansion with a … Continue reading →

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