Category Archives: Promotions

JaM Cellars Launches Podcasst

JaM Cellars, makers of Butter Chardonnay, launches its new wine and music JaMHappyHour Podcast to drop every #WineWednesday on all major streaming platforms, including Apple, Spotify, Google, iHeart Radio, and more. Each episode will showcase interviews and live performances from … Continue reading

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Brice Lee to Promote Yuengling’s Stars & Stripes Program

Yuengling’s partnership with Brice Lee includes a variety of elements including personal appearances and performances on behalf of the brand, fan meet & greets, special promotions to meet Lee, a chance to win custom Yuengling and Lee swag, social media … Continue reading

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Who & What —

Southern Glazer’s Wine & Spirits promotes Tim Anderson to Senior Vice President/General Manager of Kansas & Iowa, effective immediately.  He succeeds John D’Attoma, who has recently retired.  

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Perrin Brewing Announces 5th Annual Ice Jam Winter Festival

This year, Ice Jam will include two socially-distanced components: a virtual 5K race and a Take-home Party Basket. Proceeds benefit Kids’ Food Basket. The Frostbite 5K is designed for resilient Michiganders willing to brave the cold, stretch their legs and … Continue reading

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Brands Promote New Year’s Eve at Home

When I was younger, my idea of the perfect New Year’s Eve celebration would have been to be at the Waldorf-Astoria, dancing to the music of Guy Lombardo and the Royal Canadians. Well, Lombardo and his band are no longer … Continue reading

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Miller Lite to Give Away $50,000 of Food and Beer for Latinos

Miller Lite is easingg some of the economic pressure caused by Covid on the Latino community by giving away $50,000 worth of food and beer, and donating an additional $50,000 to UnidosUS’ pandemic relief efforts through the “Give Back 12-Pack” … Continue reading

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