Category Archives: Packaging

Chateau Ste. Michelle Sets Sweeps to Celebrate New Labels

Posted on July 20, 2021 by Joel Whitaker

To celebrate the new labels, Chateau Ste. Michelle is giving 40 people a custom virtual interior design package from sought-after interior designer Cassandra Lavalle of @coco.kelley.  Whether one’s chateau is in your backyard, or in the closet where the kids … Continue reading →

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Streetwear Collection Draws Art from Patron’s Mexican Heritage Tin

Posted on July 20, 2021 by Joel Whitaker

The collection, developed in collaboration with John Geiger, the designer, features artwork by Mexican street artist, Senkoe. “For the past five years, PATRÓN has released a limited-edition Mexican Heritage Tin that visually shares the history, traditions and culture of Mexico through … Continue reading →

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Rosé All Day Debuts a 3-Liter Box

Posted on June 22, 2021 by Joel Whitaker

It’s a smart move:  Boxed wines are known for lasting much longer than a traditional glass bottle, maintaining freshness for up to 3 weeks once opened and refrigerated. The three-liter boxes will be housed in a square, rather than a … Continue reading →

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Intrepid Spirits Upgrades March March Hare Label

Posted on June 15, 2021 by Joel Whitaker

Mad March Hare, the award-winning Irish Poitín brand from Intrepid Spirits, has upgraded its bottle. The new imagery, inspired by Celtic art and mythology, creates a strong link to the ancient and legendary spirit, made in Ireland since the 6th … Continue reading →

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Easy Rider Bourbon Gets a New Label

Posted on June 14, 2021 by Joel Whitaker

The new label designed by creative agency, North, has brought stronger visibility to the brand on the shelf, with design elements and a new color palette inspired by motorcycle clubs and shops across the country.  The shift from black to a … Continue reading →

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Cans Surpass Bottles for RTDs

Posted on May 25, 2021 by Joel Whitaker

The share of canned RTDs has grown 20 percentage points to 61% over the past 12 months compared to the 12 months prior, surpassing bottled RTDs (37%) as the best-selling format in the category, according to Drizly data.  

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