Category Archives: New Products

Shiner’s New Brew Inspired by TikTok

Posted on December 15, 2021 by Joel Whitaker

Shiner Berries & Cream brew (ABV 5%) was inspired by a 2007 TikTok candy commercial featuring an innocent yet odd character named the “Little Lad” who is so excited by a Berries & Cream flavor that he launches into song … Continue reading →

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Crown Royal Intros Newest Whisky Blend Aged 18 Years

Posted on December 14, 2021 by Joel Whitaker

Crown Royal is calling its newest version — Crown Royal Aged 18 Years — its “most luxurious blend yet.” In honor of the release, Crown Royal commissioned celebrity grillz maker Scotty ATL, to create four exclusive grillz sets using the … Continue reading →

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First RTD Long Drink to Debut in U.S. in March 2022

Posted on December 9, 2021 by Joel Whitaker

Janne Kouri is bringing Loncaro to market in a partnership with his cousin, Samuli Huuhtaen of Rock Paper Scissors, a Finnish brewery.  Initally the product will launch in Los Angeles, followed by the rest of California and then the rest of the U.S. … Continue reading →

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The Gospel Whiskey Launches in U.S.

Posted on December 9, 2021 by Joel Whitaker

The Gospel Straight Rye Whiskey – made of 100% Australian unmalted rye – officially launches in the US. The Gospel is bringing together traditional American whiskey history with its Australian culture and environment. After much success in its local market as … Continue reading →

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Jim Beam Releases Limited-Edition Bourbon Cream

Posted on December 9, 2021 by Joel Whitaker

To celebrate the launch of its limited-edition Bourbon Cream, Jim Beam is unveiling a holiday-focused campaign titled “Get to the Good Stuff,” which inspires people to speed through the holiday formalities and spend more time just relaxing and enjoying family and … Continue reading →

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Waterford Whisky Intros a Whisky with a Wine Philosophy

Posted on December 8, 2021 by Joel Whitaker

Waterford Whisky announces the U.S. launch of the world’s first whisky made from Biodynamic Irish barley, the Biodynamic: Luna (SRP: $125). The bottling is the latest whisky in the distillery’s Arcadian Series, which showcases the flavors produced by forgotten ways … Continue reading →

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