Category Archives: Millennials

Demand for Low-, No-Alcohol Wines Driven by Reduced Calories, Responsibility

Posted on March 17, 2021 by Joel Whitaker

Lower alcohol and alcohol-free wines are often pushed together in the industry shorthand of “low and no, ” but Lulie Halstead of Wine Intelligence suggests maybe these product should be thought of as separate. To be sure, she says, the … Continue reading →

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Many Americans Are Looking For Bar Experience Without the Buzz

Posted on August 6, 2019 by Joel Whitaker

New Nielsen data shows that 47% of US. consumers over the age of 21 say  they’re making efforts to reduce their alcohol consumption this year, led by a staggering 66% of U.S. Millennials. The “sober curious” movement is forcing restaurants … Continue reading →

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An Interview with David Hewlett How Millennials Are Changing the Wine Industry

Posted on July 21, 2017 by Donna Whitaker

Shades of the 1960s:  There’s something of a counter-cultural movement among Millennials, driving to look for new brands, brands that are “speaking to them,” and, when it comes to wines, not the same wines their parents drink. That makes it … Continue reading →

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