Category Archives: Media

Is This a Conflict? ABI Owns Rate Beer

Posted on February 8, 2019 by Donna Whitaker

It may be as clean as the driven snow, but Zx Ventures, a division of AB InBev, has acquired 100% of RateBeer.com.  Terms weren’t

Posted in beer, Media | Comments Off on Is This a Conflict? ABI Owns Rate Beer

Bacardi Taps Michael B. Jordan to Direct ‘The Angel’s Share’

Posted on December 4, 2018 by Donna Whitaker

Bacardí rum unveiled “The Angel’s Share,” a digital short film co-directed by actor and filmmaker Michael B. Jordan – marking the

Posted in Advertising, Media, Spirits | Comments Off on Bacardi Taps Michael B. Jordan to Direct ‘The Angel’s Share’

1 in 3 Young Voters ‘Certain’ to Vote in Midterms

Posted on October 15, 2018 by Donna Whitaker

Just 35% of young Americans (ages 18-29), compared to 81 % of seniors (ages 65+) and 55 % of all Americans, say they are

Posted in Media | Tagged | Comments Off on 1 in 3 Young Voters ‘Certain’ to Vote in Midterms

The Media We Trust

Posted on October 15, 2018 by Donna Whitaker

The most trusted news organization, and the only newspaper in the top five, was The Wall Street Journal with 57.7% of Americans

Posted in Media | Comments Off on The Media We Trust

Advertisers Migrating Back to TV?

Posted on December 12, 2017 by Donna Whitaker

Some of the world’s biggest marketers have expressed a lack of confidence with the digital advertising supply chain, Business Insider reports, and have started reinvesting ad dollars back into

Posted in Advertising, Marketing, Media | Comments Off on Advertisers Migrating Back to TV?

Goslings Rum Launches National TV Ad Campaign

Posted on December 8, 2017 by Donna Whitaker

Castle Brands Inc. launched a Goslings Rum national television advertising campaign. The new advertising campaign builds upon the increased global

Posted in Marketing, Media, Spirits | Comments Off on Goslings Rum Launches National TV Ad Campaign