Category Archives: Marketing

Cerveza Patagonia Launches Tree Protection Program

Posted on September 21, 2020 by Joel Whitaker

Here’s one way to get new names for your mailing list:  Launch a “Tree Protection Program,” vowing to replace on tree completely uprooted by a hurricane for every case of beer sold. That’s what Cerveza Patagonia is doing through Oct. 30. … Continue reading →

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Balcones Extends Single Barrel Private Selection Program

Posted on September 16, 2020 by Joel Whitaker

Balcones Distilling announced expansion of its successful Single Barrel Private Selection Program to include High Plains Single Malt, Rumble Cask Reserve, and Texas Rum.  The three new additions will join the other Single Barrels in the program, including Texas “1” … Continue reading →

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Campari Returns to New York Film Festival

Posted on September 16, 2020 by Joel Whitaker

For the second year in a row, Campari will be the exclusive spirits partner of the New York Film Festival (NYFF), the premier U.S. showcase of the best-in-world cinema presented by Film at Lincoln Center, and the presenting partner of … Continue reading →

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Miller Lite Unveils Beer Can with Built-in TV Anttenna to Stream U.S. Football Games

Posted on September 16, 2020 by Joel Whitaker

This is really clever:  The Molson Coors brand has introduced a beer can with a built-in digital antenna designed to stream American football games. The “Cantenna”– it’s part beer and part digital antenna — can be plugged into a TV and … Continue reading →

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Sterling Vineyards Partners Partners to Create an Emmys Watch Party for Consumers

Posted on September 14, 2020 by Joel Whitaker

Sterling Vineyards joined with eMeals to unveil a specially crafted “Emmys At-Home Watch Party” menu to bring a touch of Hollywood sparkle to consumer homes for television’s big awards night. As the official wine of the 72nd Primetime Emmy Awards, Sterling … Continue reading →

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True Respite’s Perfect Day Included in Capitol Wheel Package

Posted on September 9, 2020 by Joel Whitaker

True Respite Brewing releases The Perfect Day,  a Hazy DIPA (8.2%) inspired by a vision of a perfect ride on The Capital Wheel, a Ferris wheel at National Harbor, outside Washington, D.C. , that’s open 24/7/365. The brew is included in … Continue reading →

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