Category Archives: Marketing

Bulleit to Plant 1 Million Trees Over 5 Years

The pledge to plant 1 million trees in the next five years is part of the partnership with American Forests, the oldest national nonprofit conservation organization in the United States.  It’s part of a two-pronged approach to fighting climate change. … Continue reading

Posted in Corporate Social Responsibility, Marketing | Tagged , | Comments Off on Bulleit to Plant 1 Million Trees Over 5 Years

1800 Tequila Celebrates 10th Anniversary Of Essential 1800 Artists Series

1800 Tequila, the world’s most awarded tequila line, celebrates the 10th anniversary of its Essential 1800 Artists Series, featuring a collaboration with world-renowned Spanish artist Okuda San Miguel. By selecting one of the most recognized contemporary artists as the latest … Continue reading

Posted in Marketing | Tagged | Comments Off on 1800 Tequila Celebrates 10th Anniversary Of Essential 1800 Artists Series

Molson Coors Launches Coors Seltzer

Molson Coors launched Coors Seltzer and said for every 12-pack sold 500 gallons of water will be restored. At least 1 billion gallons will be restored during the first year, the company said. (PRNewsfoto/Molson Coors) (PRNewsfoto/Molson Coors) Coors Seltzer is … Continue reading

Posted in Corporate Social Responsibility, Marketing | Tagged , | Comments Off on Molson Coors Launches Coors Seltzer

Bud Light Celebrates Tampa Bay’s Stanley Cup Win with a “Bud Lightning’ Package

To commemorate the Tampa Bay Lightning winning their second Stanley Cup, Bud Light has released a new ‘Bud Lightning’ package. And Tampa Bay residents can get a $10 rebate on six-packs through Oct.10.

Posted in Marketing | Tagged , , | Comments Off on Bud Light Celebrates Tampa Bay’s Stanley Cup Win with a “Bud Lightning’ Package

New Study: Sex DOESN’T Sell

Not only does sex in advertisements fail to sell, but it may also depress purchase response. That’s the conclusion of a just-published study in the journal Sex Roles.   The study examined how Italian men and women reacted to sexualized advertising.  … Continue reading

Posted in Advertising, Marketing | Tagged | Comments Off on New Study: Sex DOESN’T Sell

RumChata Unwraps Holiday Box of Peppermint Bark

RumChata is looking forward to the holiday season, announcing a holiday-themed gift set that includes a 750ml bottle of RumChata along with 100ml bottles of the new RumChata Limónand RumChata Peppermint Bark. Traditional peppermint bark layers the flavors of white … Continue reading

Posted in Marketing | Tagged , | Comments Off on RumChata Unwraps Holiday Box of Peppermint Bark