Category Archives: Distilled Spirits

Mukherjee Shakes Up Pernod Ricard NA Executive Ranks

Posted on June 16, 2020 by Joel Whitaker

Six months after being appointed to lead Pernod Ricard , CEO Ann Mukherjee announced several new executive appointments intended to acccelerate the company’s “transformation into an ever-more consumer-centric company, simplifying ways of working and ruthlessly prioritizing for increased effectiveness.” The new … Continue reading →

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Fluent in flavor: Using machine learning to build a flavor language for whiskey

Posted on June 10, 2020 by Joel Whitaker

Smoke. Coal dust. Fine leather. Dark berry fruit. Coffee grounds. So many descriptors and personal perceptions swirl around a glass of whiskey. Published whiskey reviews include sensory and nonsensory descriptions of thousands of these distilled spirits. Finding meaning in and … Continue reading →

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Pendleton Whisky Donates $100K for COVID Relief in Western Sports Community

Posted on May 20, 2020 by Joel Whitaker

Pendleton Whisky donated $100,000 donation to the Western Sports Foundation’s Protect the Ride campaign, established in response to the COVID-19 crisis, which offers direct relief for Western sports athletes facing financial hardships. Pendleton Whisky also invited Western sports fans to join … Continue reading →

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Revel Spirits Taps Justin Hartley as Partner

Posted on May 20, 2020 by Joel Whitaker

The actor,  producer and director will be raising awareness of Revel Avila. The product is currently offered in three varieties: blanco, which is immediately bottled after distillation; reposado, which is aged for 12 months in a once-used whisky oak barrel … Continue reading →

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Barking Irons Spirits Aids New York Fire/EMS Help Fund

Posted on May 20, 2020 by Joel Whitaker

Barking Irons Spirits said it will donate 50% of all sales of its new 80-proof Applejack July 4th going to the EMS FDNY Help Fund. “As so many New Yorkers risk their lives every day to keep us safe, we wanted … Continue reading →

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Software to Vodka: New Social House CFO Talks Career, Dominating NC Craft Spirits Business

Posted on November 11, 2019 by Joel Whitaker

Here’s my interview with Jeff Eakes, the recently appointed chief financial officer for Social House Vodka in Raleigh, N.C.

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