Category Archives: beer

MillerCoors Steals a Page from A-B’s Playbook

Posted on July 19, 2017 by Donna Whitaker

Anheuser-Busch has earned lots of goodwill over the years by canning water and donating

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Natural Light Partners with Marisa MillerNatural Light (A-B), signed supermodel Marisa Miller to “bring some fun to beer advertising,” A-B said. The partnership between Natural Light and Marisa Miller will feature a digital content series appearing on both the beer brand and the supermodel’s respective social channels this summer and fall. In the content, Marisa Miller pokes fun at the fact that while she may be a Miller, she always “prefers to act ‘Natural’ – Natural Light that is.” “When that ‘Lite’ beer started drawing comparisons to another light beer brand, we knew we had to get in on the conversation as Natty drinkers love what our beer brings to the table,” said Chelsea Phillips, A-B VP-Value Brands. “As a self-proclaimed challenger brand, we decided it was time for Natural Light to up the ante and have a little fun with this, and we could think of no better way than partnering with Marisa – a Miller that prefers to act, and drink, Natural.” Natural Light is looking forward to continuing the momentum from its partnership with Marisa Miller and has several out-of-the-box initiatives teed up for the coming months. “Never has it been so fun to be a Miller,” added Marisa Miller. “Natural beauty is such a sought-after part of the entertainment industry – so naturally, I’ve chosen a beer that is right for me. I love the brand and this content is a fun, light-hearted way for Natural Light to take things up a notch as they take on my namesake. I look forward to the partnership ahead with Anheuser-Busch and for all you beer lovers out there, get ready!”

Posted on July 19, 2017 by Donna Whitaker

Natural Light (A-B), signed supermodel Marisa Miller to “bring some fun to beer advertising,” A-B said.  The partnership between Natural Light and Marisa Miller will feature a digital content series appearing on both the beer brand and the

Posted in beer, Digital Advertising | Tagged , | Comments Off on Natural Light Partners with Marisa MillerNatural Light (A-B), signed supermodel Marisa Miller to “bring some fun to beer advertising,” A-B said. The partnership between Natural Light and Marisa Miller will feature a digital content series appearing on both the beer brand and the supermodel’s respective social channels this summer and fall. In the content, Marisa Miller pokes fun at the fact that while she may be a Miller, she always “prefers to act ‘Natural’ – Natural Light that is.” “When that ‘Lite’ beer started drawing comparisons to another light beer brand, we knew we had to get in on the conversation as Natty drinkers love what our beer brings to the table,” said Chelsea Phillips, A-B VP-Value Brands. “As a self-proclaimed challenger brand, we decided it was time for Natural Light to up the ante and have a little fun with this, and we could think of no better way than partnering with Marisa – a Miller that prefers to act, and drink, Natural.” Natural Light is looking forward to continuing the momentum from its partnership with Marisa Miller and has several out-of-the-box initiatives teed up for the coming months. “Never has it been so fun to be a Miller,” added Marisa Miller. “Natural beauty is such a sought-after part of the entertainment industry – so naturally, I’ve chosen a beer that is right for me. I love the brand and this content is a fun, light-hearted way for Natural Light to take things up a notch as they take on my namesake. I look forward to the partnership ahead with Anheuser-Busch and for all you beer lovers out there, get ready!”

Bud Light Dive Bar Tour Adds John Mayer to Stage

Posted on July 19, 2017 by Donna Whitaker

Fresh off the first leg of his highly acclaimed Search for Everything World Tour, and Mayer’s second run with Dead & Co., the seven-time Grammy Award-winning singer/songwriter will join the Bud Light Dive Bar Tour for an intimate performance in Los … Continue reading →

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Samuel Adams Celebrates Entrepreneurship with Collaboration Pack

Posted on July 19, 2017 by Donna Whitaker

Five brewers — Roc Brewing Co. (Rochester, NY), Bosque Brewing (Albuquerque, NM), ChuckAlek Independent Brewers (Ramona, CA), Woods Beer Co. (San Francisco,

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Ronald Reagan Decided 33 Years Ago 18-Year-Olds Can’t Buy a Beer

Posted on July 19, 2017 by Donna Whitaker

Consider chugging one for the Gipper this afternoon. Thirty-three years ago Monday (6/17), President Reagan yielded to peer pressure and, using the power of the federal purse-strings, forced the states to play the worst drinking game of all time. With … Continue reading →

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MillerCoors to Intro Arnold Palmer Spiked Half & Half

Posted on July 19, 2017 by Donna Whitaker

The flavored malt beverage enters MillerCoors’ portfolio under a licensing agreement with Hornell Brewing Co., an affiliate of AriZona Beverages.  Terms weren’t disclosed. The beverage is made of select teas and real juice sourced from across the world and contains … Continue reading →

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