Category Archives: beer

New Mexico State Partners with Bosque Brewing to Launch Own Beer

New Mexico State University becomes the fifth university in the U.S. to launch an officially licensed beer.  Pistol Pete’s 1888 Ale pays homage to the Aggies’ mascot and the year the university was founded. The cans will feature school colors … Continue reading

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Bud Light Kicks Off 2017 NFL Season With New Team Packaging

Bud Light said it will continue its tradition of NFL team-themed packaging in both cans and aluminum bottles. In total, there will be 28 new designs to celebrate 28 NFL teams across the country and a special 36-pack with all … Continue reading

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What’s Driving Acquisition of Craft Distillers? Fear. What Big – and Small – Distillers Need to Consider in the M&A Dance

Large distilled spirits companies have looked at what’s happened in the beer space and vowed not to repeat the same mistake.

The “mistake,” of course, was ignoring the growth of craft beer until Big Beer found that, like Pac Man, craft brewers were steadily eating away at Big Beer’s market share.

We interviewed Akshat Dubey and Rakesh Mani, who are members of PwC’s strategy consulting business about what large players should look for in the small companies they seek to acquire – and what small companies should do to increase their attractiveness to large bev/al firms. . Continue reading

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Behind Anheuser-Busch’s Push into Employer Branding

We were fascinated last week when we ran a story about a new employer branding initiative at Anheuser-Busch.  What exactly is employer branding, we wondered, and what is the business plan?

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Beer Growth Under Pressure, Squeezed the Most On-Premise

While overall beer category sales are challenged in both on and off-premise, growth rates are under even more pressure in traditional On Premise (restaurant and bars), Nielsen researchers report. For instance, Mexican

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Who & What –

Hennessy names Renaud Fillioux de Gironde as the eighth generation Master Blender. Renaud apprenticed under his uncle, seventh generation Master Blender Yann Fillioux. The passing of the Master Blender title and responsibilities continues a lineage that has remained unbroken for … Continue reading

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