Category Archives: beer

Heineken Launches New U.S. Marketing Campaign

Heineken launched a new U.S.-led integrated marketing campaign, “Cheers to the Unexpected.”  It’s a result of research

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Harrisburg Beer Week Donates $40,000 to Rescue Services

Harrisburg Beer Week organizers donated $40,000 to its exclusive beneficiary, Harrisburg River Rescue and Emergency Services, taking its total in four years to $125,000 ​for the nonprofit emergency response team. The donation was raised from proceeds from Harrisburg Beer Week, … Continue reading

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MillerCoors Donates 25,000 Cans of Water to Southern Iowa

The water went to residents of eight counties who were affected by a massive boil order, issued 11 days ago after parts failed at the

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Michelob Ultra Revives #Ultradad Campaign

If it works, don’t break it.  That may explain why Michelob Ultra is the fastest growing beer brand in the U.S.  It sticks with what works.

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A-B Backs Out of Funding NIH Study on Daily Drinking

Another one of those “public-private partnerships” is in trouble. National Institute on Alcohol Abuse & Alcoholism is funding a 10-year, 8,000-participant study examining the health effects of

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Budweiser Plans Parties in Moscow for FIFA World Cup

The Anheuser-Busch brand is the official beer of the World Cup.  A-B is setting up the Bud Club at a Moscow nightclub for 10 nights.

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