Category Archives: beer

How A-B’s Estrella Jalisco Seeks to Build Sales by Changing Perception of Mexicans

Posted on December 6, 2018 by Joel Whitaker

This is really clever:  Mexican-Americans, the target market for Estrella Jalisco beer, were the targets of some really nasty comments on Facebook.  Type in “Mexicans are: ” and you got words like rapists, drug dealers, brutish, animals, etc. Bad for … Continue reading →

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Stella Artois Seeks to End Middle-Seat Pain

Posted on December 4, 2018 by Donna Whitaker

With more than half of Millennials saying they would rather pay a visit to the dentist (58%) and 48% would even prefer to talk politics

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Will Pabst Brewing Take Control of Its Future?

Posted on December 3, 2018 by Donna Whitaker

Our friends in the general media are busy celebrating the agreement between MillerCoors and Pabst Brewing Co. under which

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Coors Light Showcases Cool Refreshment with 2 TV Spots

Posted on December 3, 2018 by Donna Whitaker

The two spots, “Party Cooler” and “Snow,” debuted in September on digital channels and resonated “strongly with 21- to 34-year-old

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#Heineken100 Links with Union Clothing Boutique

Posted on December 3, 2018 by Donna Whitaker

Heineken continues the ninth year of the #Heineken100 program by releasing the “Green Collar” capsule collection in partnership with Union, an influential clothing boutique. Made with world-renowned Japanese quality construction, the Fall 2018 #Heineken100 collection is designed to provide contemporary … Continue reading →

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Budweiser, Drizly Offers 31 Prizes

Posted on December 3, 2018 by Donna Whitaker

Budweiser is giving Boston drinkers 31 chances to score one of 31 prizes throughout the month of December in partnership with Drizly.

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