Category Archives: beer

A-B’s Ritas Extends Line with Ritas Spritz, Sets Broadcast Ads

Posted on February 11, 2019 by Donna Whitaker

The new product takes dead aim at white wine spritzers, features “new, sweet refreshing flavors that include White Peach Rosé, Pear

Posted in beer | Comments Off on A-B’s Ritas Extends Line with Ritas Spritz, Sets Broadcast Ads

Henry’s Hard Sparkling Water Revamps Packages

Posted on February 11, 2019 by Donna Whitaker

The MillerCoors brand, which in the second half of 2018 was up 252% in case volume, plans this Spring to:

Posted in beer, Sales, Sales Report | Tagged | Comments Off on Henry’s Hard Sparkling Water Revamps Packages

Sierra Nevada Acquires Brewer of Gluten-Removed Beers

Posted on February 8, 2019 by Donna Whitaker

Acquisition of Sufferfest Beer Co., San Francisco, is a first for Sierra Nevada Brewing Co.  Terms were disclosed.

Posted in Acquisitions, beer | Comments Off on Sierra Nevada Acquires Brewer of Gluten-Removed Beers

Here Are the Alcohol Beverages with Most Loyal Consumers

Posted on February 8, 2019 by Donna Whitaker

Trust has become the connective tissue between brands and loyalty, says Robert Passikoff, president, Brand Keys.  Expectations for

Posted in Ales, beer, Cider, Spirits | Tagged | Comments Off on Here Are the Alcohol Beverages with Most Loyal Consumers

Bud Light Brews a Brouhaha with ‘No Corn Syrup Added’ Super Bowl Spots

Posted on February 8, 2019 by Donna Whitaker

Here’s the Bud Light ad that’s caused a bit of an uproar:  It’s the one in which the Bud Light King, Bud Knight and friends are trying to

Posted in beer, Super Bowl Advertising | Tagged | Comments Off on Bud Light Brews a Brouhaha with ‘No Corn Syrup Added’ Super Bowl Spots

Is This a Conflict? ABI Owns Rate Beer

Posted on February 8, 2019 by Donna Whitaker

It may be as clean as the driven snow, but Zx Ventures, a division of AB InBev, has acquired 100% of RateBeer.com.  Terms weren’t

Posted in beer, Media | Comments Off on Is This a Conflict? ABI Owns Rate Beer