Category Archives: Advertising

Jose Cuervo Tradicional Brings the First-Ever Distillery to Metaverse

Posted on March 28, 2022 by Joel Whitaker

Jose Cuervo, the world’s #1 tequila brand, announced that it will open the first distillery in the metaverse. As the first tequila producer and founder of the still-operational oldest distillery in Latin America, Cuervo will open the very first “metadistillery” … Continue reading →

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Peroni Launches ‘Live Every Moment’ Campaign

Posted on March 23, 2022 by Joel Whitaker

Peroni Nastro Azzurro, Italy’s premium lager, is excited to announce “Live Every Moment” the brand’s new lifestyle campaign inspired by the brand’s style and Italian heritage. The new spots mark Peroni’s first major lifestyle creative in two years and b … Continue reading →

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Consumers Want Brands to Stand for Ukraine: Survey

Posted on March 17, 2022 by Joel Whitaker

An overwhelming 80% of UK and 61% of U.S. consumers back businesses to halt the use of Russian goods and services in their supply chain, according to Zappi, a consumer insights platform. Over half of US (52%) and 67% of … Continue reading →

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Waashington State Launches Bilingual Farmer Ambassador Program

Posted on March 17, 2022 by Joel Whitaker

Washington State Wine Commission launches its first-ever farmer ambassador program, Breaking Ground. This bi-lingual storytelling series is the first of its kind, following 14 Washington-based vineyard farmers (like Rosanna Lugo and Jay Itote) from bud break to harvest. With the goal of amplifying the various voices … Continue reading →

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Heineken Pokes Fun at ‘Virtual Beers’

Posted on March 17, 2022 by Joel Whitaker

“Our new virtual beer, Heineken Silver is an ironic joke. It is a self-aware idea that pokes fun at us and many other brands that are jumping into the metaverse with products that are best enjoyed in the real world. … Continue reading →

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Tanqueray Teams with Bridgerton for a New T-Time

Posted on March 16, 2022 by Joel Whitaker

In the Regency Era, in which Bridgerton is set, tea time was one of society’s fanciest occasions.  Now, Tanqueray wants to give it a new spin to create T-time (the T stands, obviously, for Tanqueray). The multi-phased “T-time” campaign launched  … Continue reading →

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