Category Archives: Advertising

TTB: Don’t Make Health Claims

Posted on August 18, 2020 by Joel Whitaker

There’s a rising number of health claims in alcohol advertising, Alcohol & Tobacco Tax & Trade Bureau said, adding they are illegal.  It encouraged producers to take advantage of its free advertising review service. “We have found an increasing number of … Continue reading →

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Washington State Promotes Washington Wines

Posted on August 18, 2020 by Joel Whitaker

With a goal of 12 million impressions, Washington State Wine Commission is rolling out its new Drink for WA campaign.  It’s an effort to promote wineries, farmers, restaurants, the hospitality industry and tourism throughout Washington State. Consumers are urged to … Continue reading →

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Castle & Key Taps Wagstock

Posted on August 17, 2020 by Joel Whitaker

Castle & Key selected Wagstaff Media & Marketing to handle its brand public relations and marketing efforts.

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Bonterra New Ads Highlight Climate-Friendly Practices

Posted on August 17, 2020 by Joel Whitaker

Bonterra‘s digitally focused “Tastes Like Saving the Planet” campaign is a departure from traditional mass-media wine promotion, appealing directly to consumers looking to change the world through their purchases. “Research indicates that consumers are more receptive when branded communications about sustainability- … Continue reading →

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Snoop Dogg Spots to Unite Corona Brand Family

Posted on August 17, 2020 by Joel Whitaker

The new campaign is a take-off on Corona‘s label boast of being “La Cerveza Mas Fina” (the finest beer) and is named La Vida Mas Fina, the Fine Life. “You can’t choose everything in life, but you can still choose … Continue reading →

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Natural Light Offers a Dorm Room for Home

Posted on August 2, 2020 by Joel Whitaker

With only about 2.5% of U.S.  colleges saying they will allow students to attend classes fully in person this fall, Natural Light (Anheuser-Busch) is offering college students a chance to win a mobile dorm room. The “Dorm From Home” can … Continue reading →

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