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Category Archives: Advertising
Bombay Sapphire Seeks Artists to Design 2021 Gift Pack
Bombay Sapphire, the world’s No. 1 premium gin by volume and value, has continued its partnership with renowned contemporary artist Hebru Brantley to call on artists across North America to design a unique holiday gift pack, to be produced and … Continue reading
Posted in Advertising, Marketing
Tagged Bombay Sapphire
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Campari Launches New Digital Campaign
The content invites viewers to discover their own Red Passion, recognizing the force that lives inside them, and embracing the challenge to give it shape in the path to creation. The new Red Passion campaign is the latest in a … Continue reading
Bud Light Shines Spotlight on Harlem Bakery
The “Bud Light Thursday Night Shoutout” airs during NFL Thursday Night Football. The intent is to drive more awareness to Black-owned restaurants across the country and to encourage football fans to consider dining at the establishments. This week it’s New … Continue reading
Champagne Bollinger Launches Special Cuvée Limited Edition 007 Gift Pack
In celebration of over 40 years as the Official Champagne of 007 and the upcoming film No Time To Die, Champagne Bollinger has produced a limited edition gift box that brings together three icons: Bollinger’s signature Special Cuvée, the Aston … Continue reading
Posted in Advertising
Tagged 007, Champagne Bollinger, James Bo, James Bond
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New Study: Sex DOESN’T Sell
Not only does sex in advertisements fail to sell, but it may also depress purchase response. That’s the conclusion of a just-published study in the journal Sex Roles. The study examined how Italian men and women reacted to sexualized advertising. … Continue reading
Wolverine’s New 1000 Mile Boot’s Heel Crafted from Old Rip Van Winkle Barrels
Wolverine, the 137-year-old boot brand, has joined forces with Old Rip Van Winkle Distillery to create a collaboration boot designed to honor the American worker. The limited edition 1000 Mile boot features a heel crafted from white oak bourbon barrels … Continue reading
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Tagged Old Rip Van Winkle
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