Category Archives: Advertising

New Seagram’s 7 Crown Campaign Backs Small Business, Including Dive Bars

Posted on June 24, 2021 by Joel Whitaker

Seagram’s 7 Crown American Blended Whiskey (Diageo) is raising a glass to small businesses, including dive bars, across the country by teaming up with actor and comedian, Iliza Shlesinger, to launch the brand’s new “Keep the Dive Alive” campaign. As … Continue reading →

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Broken Shed Vodka Launches ‘Tomorrow’ Campaign in U.S.

Posted on June 22, 2021 by Joel Whitaker

Broken Shed Vodka, New Zealand’s award-winning, super-premium vodka, announced its new U.S. creative campaign, “The Vodka of Tomorrow.” The campaign pays tribute to the vodka’s home country by highlighting that, thanks to time zone differences, it’s already tomorrow in New … Continue reading →

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For 1st Time in 26 Years, an Alcohol Brand Tops IRI’s Food, Beverage Pacesetter List

Posted on June 9, 2021 by Joel Whitaker

Bud Light Seltzer was named IRI’s No. 1 New Product Pacesetter for the entire food and beverage category.  It’s the first time a bev/al product has earned that position. One trend in this year’s Pacesetters is notable consumer interest in … Continue reading →

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Alyson Hannigan Joins Sparkling Ice Spiked Hard Seltzer Social Media Campaign

Posted on June 8, 2021 by Joel Whitaker

Actress Alyson Hannigan has teamed up with Sparkling Ice Spiked® to create a series of entertaining social content that showcases everyday moments that exceed all expectations. It’s part of Sparkling Ice Spiked’s #ShatterYourExpectations campaign, a 2021  initiative aimed to celebrate consumers … Continue reading →

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Jefferson’s Bourbon New Campaign: Aged at Mercy of the Sea

Posted on June 3, 2021 by Joel Whitaker

Jefferson’s Bourbon introduces an all-new national advertising campaign for Jefferson’s Ocean, one of the fastest-growing American Whiskeys in Pernod Ricard‘s North America portfolio. Aged at the Mercy of the Sea embodies the brand’s adventurous and pioneering mindset, and captures the essence of Jefferson’s unique approach to … Continue reading →

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Truly Launches ‘No One is Just One Flavor’ Campaign

Posted on May 19, 2021 by Joel Whitaker

The campaign will involve Truly’s biggest media investment ever, opening with a TV spot on Saturday Night Live featuring Dua Lipa May 22. No One Is Just One Flavor stems from the insight that Truly’s drinkers crave flavor and variety in … Continue reading →

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