Go A Sip Beyond is a nod to visionaries Gaspare and Davide Campari, the inventor of Campari and his son who helped popularize the liqueur in America.
The campaign encapsulates their progressive spirit while drawing inspiration from the brand’s heritage and cutting-edge vision, all of which has transcended time for nearly 160 years. Developed by Yard NYC, Go A Sip Beyond takes shape in the form of a short film that takes viewers on a journey of discovery, finding that not everything is as it seems and there is always more beyond a first impression. The spot can be viewed through digital video platforms and Campari social channels.
The narrative introduces the viewer to a world that increasingly becomes more fascinating as they explore three scenes inspired by the distinctiveness that is Campari – as if to recreate those crucial first three sips. Each scene brings the viewers on a curious journey, culminating with the final scene unfolds. It’s in this moment they realize that Campari is a spirit that cannot be judged by the first sip or even the second because, like their journey, each experience with Campari introduces something new and enchanting.