Saldana, the globally renowned star of the Avatar and Guardians of the Galaxy film franchises, is featured in “The Legend of the red Hand,” a short produced by Stefano Solima. It tells the journey of Mia Parc, played by an intrigued Zoe Saldana, in the pursuit of the perfect cocktail starting in Milan, the birthplace of Campari.
Bob Kunze-Concewitz, Chief Executive Officer of Gruppo Campari: “This year, The Campari Red Diaries campaign takes a new and interesting turn; we are demonstrating Campari’s ambition for creating the perfect cocktail whilst continuing the celebration of talent in the art of bartending around the world. We are thrilled to have both Zoe Saldana, Stefano Sollima and Adriano Giannini at the heart of the movie and looking forward to launching the full film and taking our fans on the journey to discover what lies beyond the Legend of Red Hand.”
The Legend of Red Hand will be digitally launched globally in 2018 and celebrated with a red carpet premiere in the place it all began, Milan. The short movie will also be available on Campari’s official YouTube channel in 2018