Baron Samedi Spiced rum
Campari America introduced The Baron Samedi Spiced Rum. The 90-proof spirit is now available in select US markets nationwide.
Baron Samedi is one of the most notorious Vodou figures and has existed in the Haitian Vodou culture since the 18th century. He is pictured as tall, dark and handsome, wearing a black top hat and black tuxedo. Frequently, he is called on for healing those near death, as only the Baron can shepherd an individual’s spirit into the realm of the dead. His drink of choice? Rum.
Featuring Caribbean column still rum enhanced with Jamaican pot still rum, The Baron Samedi features natural ingredients including vanilla, cocoa, cinnamon, clove, and our signature spice, vetiver – a grass native to Haiti that lends a fantastic woody and earthy flavor to the product. The rum is smooth and rich, and was specifically blended to be paired with traditional mixers such as cola or ginger beer, or enjoyed as a shot.
Packaging features 13 unique hand-illustrated elements with the portrait of Baron Samedi being the 14th element – inspired by his Caribbean home, the label is abstract, mysterious, and multifaceted – an intriguing puzzle you can’t help but be enticed by. The illustration of a spotted breasted frog, native to Haiti, is revealed on the inside of the front label as the rum is consumed. The closure features Vodou Veve inspired adornments.
Haitian Vodou (commonly Voodoo) is a syncretic religion, combining aspects of pre-Christian African religious practice with Taíno religious beliefs, Roman Catholicism, and European spirituality including mysticism, Freemasonry, and other influences.