Campari America donated $1 Million to Another Round, Another Rally, a non-profit that raises emergency funds for hospitality workers to support bartenders who are facing economic hardship due to the COVID-19 emergency.
Along with the donation, Campari America is encouraging its community to join the #AnotherRoundChallenge at www.AnotherRoundAnotherRally.com.
Bar patrons can “tip their servers” by donating to Another Round, Another Rally’s virtual tip jar (www.AnotherRoundAnotherRally.com), and then challenge friends on Instagram to do the same using the hashtag. As the U.S. hospitality community bands together to support their bartenders and servers, virtual tip jars have been established to replace their main source of income. They can be set up through organizations, likeAnother Round Another Rally, or directly by bars themselves.
“The impact bartenders have on our industry is immeasurable. With this unprecedented crisis upon us, now more than ever, we need to band together to support hospitality workers in their time of need,” said Ugo Fiorenzo, Managing Director. “At Campari, we are urging communities and bar patrons to join us in virtually tipping our bartenders and restaurant workers and serve them as they served us.”