This is clever: Busch Light has seized the #BuschLatte hashtag that’s used hundreds of times every month to refer to Busch Light.
The Anheuser-Busch brand is rolling out a series of mobile billboards that say, among other things, “We call our baristas ‘bartenders’ #BuschLatte.” The billboards can be parked in front of, or drive by, Starbucks locations in St. Louis, Los Angeles, New York and Chicago.